Can you tell us what your company is all about and what makes it stick out of the crowd of WebRTC start-ups?
StreamRoot is a peer-to-peer video delivery solution that helps online broadcasters to cut their bandwidth costs by up to 90%, while improving the quality of streaming. Our solution also solves the scaling issues most of the big streaming platforms still struggle with, as its efficiency increases with the number of simultaneous users.
Unlike other WebRTC DataChannel startups, our company is focused on video streaming, because video is very data consuming (it will represent 70% of total web traffic in 2017!), and because video providers have very specific needs. We work together with our clients to give them a solution that integrates almost instantly in their workflow, and provides a completely seamless experience for the end-user.
We are always on the edge of the technology, and succeeded to have the first commercial P2P player for Live Streaming on the market, and the support of adaptive bitrate technologies as MPEG-DASH. We want to become the reference in P2P video streaming by leveraging WebRTC, and we already are acknowledged as such by the the biggest players in the industry.
The data channel is one of the more interesting capabilities of WebRTC with boundless innovation opportunities. How are you innovating with it?
We saw data channels as a huge opportunity to deeply transform how the web is working today. Datachannels enables to create client-to-client transfers of any type of data without anything to install on top of the browsers, so we decided to use it to create a distributed video delivery solution. Data channels enable us to not struggle too much with the very low-level transfer issues, so we can concentrate on build a complex peer-to-peer protocol optimized for video streaming.
While there are many start-ups dealing with WebRTC not many of them are looking at the data channel. Do you think there is any special reason for that?
WebRTC was created by people and companies coming from the Telcos, so their number one focus was the Visio-conference usecase. They see WebRTC as an evolution of their existing protocols and softwares ported into the browsers, so they are not very interested in Datachannels. But WebRTC Datachannels has given developers a completely new possibilities to interact on the web, and we think the biggest innovations will come from this area as WebRTC will become more mainstream.
Lately there has been a lot of buzz around net neutrality and the FCC actions in this regards. In addition to that there are announcements about Netflix relationship with Comcast and Verizon, while on the other hand there are rumors about Netflix looking at P2P technology to save on bandwidth and cost. Can your company provide remedy to this issue and does Net Neutrality impact your solution?
Yes StreamRoot is a very good solution for this problem, as our system is relieving the congestions in the interconnection points between big video plaforms and ISPs. The end-users doesn’t need to fetch the data from the Netflix servers anymore, but can get it from the nearest peer, who can be his neighbor. And our solution benefits not only the video platform, but also the ISPs, because we optimize our peer network so the data travels less and stays in the same ISP network if possible.
If the FCC new propositions pass, bandwidth will become even more expensive, and the demand for a solution like ours will grow even more. I don’t think ISPs will be able to block all the WebRTC communications, so they will not be able to block peer-to-peer delivery, and that could be the solution for a lot of video websites who wouldn’t have the money to pay millions for a fast lane.
Are there any customers already using it? Can you name a few?
We did some great publicly demonstrated pilots with France Televisions in December and Level3 at the NAB show last month. We have several pilots running with big Live Streaming providers (main French TV Channels, as well as OTT services like PlayTV), and are in a pre-production phase with some large VOD platforms.
What’s next for your company?
Our next biggest focus is to expand internationally, and get even more clients and use cases to prove to the broadcasting world that this technology is ready for production.