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WebRTC Paris Conference & Expo- Agenda is Live

The fourth edition of the WebRTC Conference & Expo will be taking place in Paris CDG from 16 to 18 December 2015. This year, the event will be co-located with the ViLTE Summit.

Showcasing the European WebRTC ecosystem and discussing video usages over LTE

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As was the case last year, sponsors and exhibitors will be offering a melting pot of innovative Startups and established Actors in this domain.

Upperside has followed this exciting brand new trend from the beginning and this fourth Edition will definitely position the WebRTC Conference & Expo as the most significant WebRTC Event in Europe.

The 2015 agenda : lessons learned so far, non trivial applications

The 4th Edition of the WebRTC Conference & Expo will

once again provide an in-depth overview of the WebRTC ecosystem in Europe: market updates, latest forecasts & use-case trends, so called “Contextual Communications”. Service providers, vendors, developers, open source organisms and innovative startups will be exchanging about their experience and explain their strategies.

Main sessions will be cothering enterprises, SDN & NFV impact, technology issues, non-trivial applications and lessons learned so far from developments and deployments.

A round table on WebRTC perspectives will gather the best key analysts and Experts in the field. They will be discussing Facebook impact, Microsoft and Apple strategies, RCS lessons.

Another debate will gather service providers under the following questions : « Are telcos losing the battle again ? »

Co-located with the ViLTE Summit

Today, 80 operators are investing in VoLTE and 14 have already launched services.

Then why not offering ViLTE to their clents? But in which case and for what usage? What is the added value? Are these services taking advantage of the technology offered in VoLTE or are they simply OTT like services?

What about interconnection between Service Providers? Which video codec ?

The ViLTE Summit, to be held next 16 & 17 December in Paris , will be answering those questions with case studies from service providers and equipment suppliers.

A workshop will be organized on eMBMS which aim is to provide an efficient and low-cost solution to deliver common multimedia content over LTE.

The session will include an eMBMS technology tutorial. It will cover applications and practical use cases (business case, competition, timing) and main technological challenges (eMBMS over WiFi).

The WebRTC Conference & Expo and the ViLTE Summit 2015 will share a first common session where Engineers, Developers and Service Providers will detail and comment the benefits and limitations of both technologies and how they can complement each other within the same offer.

 

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Peer-to-Peer Web

Peer-to-Peer Web and WebRTC, What’s So Special About It?

Topic of the month covered by WebRTC “activists”

For this month the topic is: Peer-to-Peer – WebRTC is one of the few peer-to-peer protocols in the web.  What can a peer-to-peer protocol offer over a client server one?

Peer-to-Peer Web

Starting with my opinion on this topic.

Amir Zmora

Link: TheNewDialTone

Wikipedia lists 3 major components of WebRTC, 2 of which relate to the peer-to-peer nature of it. The beauty of WebRTC stems from the combination of:

  • Peer-to-peer
  • Embedded in the browser
  • Standard APIs

With these 3, low latency applications can be developed and run on any supporting browser. Content distribution, real-time communication between people and multi-participant games are good examples. Being a technology, innovation depends on the implementers of the application. The technology is not more than a tool to implement the innovative service.

It is also important to note that WebRTC is not “more” peer-to-peer that VoIP protocols such as SIP, both sometimes need to rely on relay of the streams given symmetric NATs clients are behind.

Alan Quayle

Link: Alan Quayle

The peer to peer capabilities of WebRTC are cool, low latency communication of really anything. Check out this winning hack at TADHack Madrid from Carlos Verdes, Jaime Casero, and Carlos Torrenti called, PlayMyBand, https://medium.com/@carlosverdes/playmyband-webrtc-real-time-game-e65d8b66aed8. The actions of the players are immediate on the other screen. The great thing about peer to peer communication with WebRTC is its mandated to use DTLS-SRTP (Datagram Transport Layer Security Secure Real-time Transport Protocol). But as Alan Johnson, Dan Burnett and Mahak Patil (Digital Codex team) have highlight at TADHack, man-in-the-middle attacks are possible. As shown in their excellent demonstration https://www.youtube.com/watch?v=MOR2AYuRZ48, and how ZRTP (Zimmermann (its inventor) Real-time Transport Protocol) over WebRTC data channel can solve this, which is now an IETF drafthttps://tools.ietf.org/html/draft-johnston-rtcweb-zrtp-02. This demonstrates the power of the web community to quickly plug holes as the community discovers them, and could make WebRTC a target for governments in their encryption ban crusade (https://en.wikipedia.org/wiki/Encryption_ban_proposal_in_the_United_Kingdom).

Tsahi Levent-Levi

Link: BlogGeek.me

WebRTC is about several orthogonal things:

  1. Access to the camera and microphone
  2. Ability to send voice and video in real time
  3. Ability to send arbitrary data as well as voice and video directly between browsers

Most use cases and value today is derived from the ability to send voice and video in real time – this is where obvious use cases reside. Most of them will work without the peer to peer nature of WebRTC. In some cases, though, the ability to do things directly between browsers, peer to peer is invaluable. Two important characteristics that come to mind:

  1. We’re reducing load from the servers, which allows us to scale our services better and at a lower cost. It opens up the road for more use cases and different business models
  2. It adds privacy to play, since the server isn’t privy to the interactions

What developers end up doing with it is what is really interesting.

Sorell Slaymaker

Link: Gartner

WebRTC’s peer-to-peer capability enables real-time voice and video to take the shortest path and keep the media bandwidth from having to go through a server.  As the number of devices that we utilize to communicate with scales, forcing all media to go through servers is not cost effective, especially HD video.  Plus peer-to-peer communication can be more secure, since there is not a centralized place for it to be monitored and recorded.

Video will be everywhere, so we can be effectively anywhere.  Real-time video is more exciting than stored video, just like watching a football game.  The Internet of Things (IoT) and social media will continue to drive real-time video.

One killer application that is at the cusp of taking off is remote monitoring.  Users remotely monitoring the things they care about – pets, property, family members, …

A WebRTC solution enables a low cost, secure way of providing video everywhere we would like to be.  ​

Dean Bubley

Link: Disruptive Analysis

P2P gives security, privacy, and unpredictability. Given the rise of unlawful surveillance from authoritarian and supposedly-democratic nations alike, this is increasingly important.

Rules of engagement for Topic of the Month: No product/company promotion. Contributors should have a wide market perspective.

If you would like to join this initiative and have your opinion published here in future posts please drop me a note.

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Granvillage Groupama

Groupama uses WebRTC in its Social Network for Business Customers

Groupama, the French Insurance and banking Group, shows how implementing WebRTC in a social network can constitute a very efficient and attractive solution for end customers.

Groupama: WebRTC + social network = a winning team

Groupama, the French Insurance and banking Group, shows how implementing WebRTC in a social network can constitute a very efficient and attractive solution for end customers.

The group’s Groupama Rhône-Alpes-Auvergne regional network of agencies (Southeast France: 50,000 farmers, 50,000 companies and 500,000 customers) created a social network called “granvillage” in order to offer a development and commercial platform to its producers of goods and services and business clients. Now this platform is spreading in France beyond Rhône-Alpes Auvergne area.

“As an insurance company, we mutualize the risks to ensure the financial soundness of our companies and farmers. The idea is to strengthen their financial soundness by offering them a platform that bolsters their sales. Groupama thus maximizes their loyalties and at the same time reinforces its brand image in terms of innovation,” explains Philippe Vayssac, Chief Innovation Officer at Groupama.

The first application “Groupama toujours là” (Groupama always there)  was launched in 2010 in the wake of the milk spot price crisis. At the time, prices plummeted and hundreds of dairy farmers were going out of business.

The objective of “Groupama toujours là” was to provide a better User Experience for the customers of Groupama and avoid IVR or waiting queue before reach a call center agent. Simple and free were and are key words of this innovation.

“granvillage” is based on the same “simple & free”principle but operates at a larger scale. By creating this social network, the insurer is seeking to link up its 500,000 private users with its professional members (farmers, SMEs, …) with its 500,000 private users and beyond. Initially, the application is aimed at the group’s end customers but the platform is open to all. In this way, Groupama hopes to kill two birds with one stone by capturing new clients and increasing their loyalty. The Group’s regional network of agencies is also projecting a positive image as an innovator.

Granvillage Groupama

Apparently this gamble has paid off. Sheila McGee-Smith, President & Principal Analyst, McGee-Smith Analytics, a leading US industry analyst wrote: “Most companies continue to struggle to find meaningful ways to capitalize on social networking.  Groupama’s new ‘granvillage’ application is just the kind of innovation that the combination of social, mobile and localization technologies promises.”

How does the service work? To post an offer, the producer calls a telephone number and leaves a message. The call is forwarded to an open source IPBX in the cloud using speak2text and text2speak features. It is also possible to send a text message on the same number.

On the granvillage native app (iOS and Android) for tablets, a new feature was added in April 2015 to improve contacts between consumers and producers. A clicktocall button call to the IPBX using WebRTC in the cloud then a SIP trunk displays the granvillage number.

Groupama developed the application for a tablet. If a caller wants to enter into contact with a producer, he only needs to press a button that triggers a call to the producer in webRTC mode. Network characteristics are validated first, if the network connection is poor, the call is rejected. A WebRTC call is then established between the tablet and the webRTC – PSTN gateway integrated within the “granvillage” backend. The gateway performs some specific validations and connect the call to the producer via a SIP trunk to the PSTN.

This is the first phase. The next step will be setting up Paypal.

Today “granvillage” generates 90,000 visits per month and consists of 1,398 producers and 4,000 users. A progression of 100% per year.

Groupama will demonstrate its application at the WebRTC Conference held in Paris the 16th to 18th of December.

The Granvillage platform is presented in this video.

And the integration of WebRTC into the service can be seen here.

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